Community Heritage Partners, an architectural firm in Downtown Lancaster, was facing a crossroads in late 2008. Should they radically change their branding — even consider a name change — or would a refresh be enough to get them through the next quarter century? The principal architect feared the community perceived his firm as solely focused on saving and restoring old buildings, which wasn’t the case. My agency worked with CHP to find a happy medium that honors its past while looking to the company’s future.
Client: Community Heritage Partners Agency: Not Bad Design Video Production: Not Bad Design
Seed of a Nation
Seed of a Nation, created and presented by Theater of the Seventh Sister, follows William Penn’s “Holy Experiment” and five families through several generations. Since the story was an epic one, whose characters had very different perspectives, we wanted to highlight the show’s multiple points-of-view while retaining a unified look for the brand. First we helped the producers finalize the logo. Work had already begun on a logo but the theater struggled with choosing a finished piece. My team took the reigns and, after extensive research into the histories of each of the groups the play follows, created the final brand. Next we created a campaign that included a 30 second TV spot, billboards and news ads all featuring different characters telling their bit of the story. While the play itself was not a critical success, our efforts helped fuel buzz in the community and piqued theatergoers’ interest in this unique historic production.
Client: Theater of the Seventh Sister Agency: Not Bad Design Video Production: Otaku Motion
Home of the Sparrow
Home of the Sparrow is a caring non-profit, based in Exton, Pennsylvania, that assists women and children with housing and education. Wanting to position themselves as regional experts in homelessness, and ways to combat it, they knew they would need a clean, modern brand to be taken seriously and increase their visibility in the community. We worked closely with the board of directors and marketing committee to completely revamp the brand. We utilized extensive Q&A and brainstorming sessions to begin building a company profile and create a new logo. With a fresh brand in place we designed and developed a new website with increased functionality that gives them greater control over its content. As part of the overall marketing strategy we wrote and directed a web video detailing one woman’s journey at HOS and created a new social media strategy to increase engagement with their online community.
Client: Home of the Sparrow Agency: Not Bad Design Video Production: aideMMedia
Lancaster Buy Fresh Buy Local
Not Bad Design began its work with the Lancaster Chapter of Buy Fresh Buy Local back in 2008. While we brainstormed many concepts, when we hit on the idea of telling their story with video we knew we were on to something. We teamed up with local video studio Otaku Motion (now Postage VFX) and created a 30-minute documentary from the perspective of the farmer, the restaurateur and a local family. The film was released in 2008 and was premiered as part of Buy Fresh Buy Local week at Lancaster’s historic Eastern Market. The film won a Communicator Award in 2009, is used by BFBL as an educational and marketing tool at screenings around the county and is available for sale on their Web site.
Fifi LaBouche began creating fun, queer, tees in 2007, fulfilling orders through a third party, on-demand printing process. In 2013 they moved to an all hand-screened process, drastically improving the quality of their product. As part of that process they wanted a new look. I created a new logo, website, and several tee designs for the online store.
Client: Fifi LaBouche Agency: Freelance
Branding & Advertising
Here are various projects done for a variety of clients.
Client / Agency: The Candy Factory / Not Bad Design Auto One / Not Bad Design Lancaster PA Pride / Freelance Jessica Hopkins Events / Not Bad Design Historic Uptown 300 Block / Not Bad Design The Dutch Apple / Freelance